Post by jorinaparvin147 on Feb 25, 2024 4:50:29 GMT -4
If you're a sports fan, it's easy to remember the 2012 Olympics, when the US women's gymnastics team won gold. The image is still etched into our retinas, and not just because of the athletes' blinding smiles, but because of what they were wearing on the podium that night: gray and black sweatpants punctuated by electric lime-colored Nike "Volt" sneakers. The clothing was suddenly everywhere, and to this day is used as a talisman by the high-design technology industry. Volt continues to be the color of progress in sports. So over the years, Nike has resurrected it for major product launches. However, at this year's Olympic Games in Tokyo, the pants and tennis shoes that Nike will provide to athletes will take a complete 180° turn compared to those of previous years. The uniforms are neutral in color; They appear to be white, but are actually a very faint gray. This year it's almost a negation of the color we think it's going to be (the highlight). says John Hoke, Nike's design director, who jokingly calls the new aesthetic "rawthentic." The big change Nike is very aware: both Japan and the Olympic Committee have made sustainability a high priority for the 2020 games. If all goes as planned, the Games will be powered by 100% renewable energy. Disposable plates and cups will be made from 65% renewable material.
The city is collecting rainwater that will be used to clean places. Even the medals themselves are made from recycled materials: the precious metals inside were mined from 47 tons of old electronics, donated by citizens across Japan. Japan However, why the lack of color? This is both a feature and a symbol of sustainability as Nike moves to what it calls a “zero waste” production process. The jackets that will Job Function Email List be used are made of 100% recycled polyester, while the pants are made of 100% recycled nylon and polyester. One particular feature is the shape of the garments' silhouettes, as they make some allowances for efficient pattern cutting, similar to a puzzle piece, allowing Nike to use almost all of the fabric from a spool on the garments. Then again, Nike could have dyed the material, but instead, the company left it raw to signal its own virtue. #Sustainability in action. Color is a very important aspect of what people put in their bodies. We try to take advantage of color to announce new technologies. I like to go back to how nature uses color, to attract species or repel them. There is an attractive power in the color we use in our products.
John Hoke, Nike design director. A First Look at Nike's Gear for the Tokyo Olympics The apparel and shoes for Team USA were designed for peak performance—ecologically and athletically. February 6, 2020 Hoke says and points out that Volt has been used in the past, but today there is a neutrality like gray or beige. The industry on the same page Nike isn't the first performance apparel company to consider sustainable clothing, and how it could change the entire aesthetic of what we consider fashionable. In particular, Adidas has experimented with woven plastic textiles that could allow a "Loop" sneaker to be recycled again, just as it would a plastic bottle. Its color? White with a very subtle yellow tint. Meanwhile, partner Yeezy recently announced sneakers made in part from algae-based plastics. Its color? A dusty beige. An Adidas executive even recently predicted: "The sneaker market could soon change, so that dirty, worn-out sneakers will be the most flattering approach to footwear, as consumers want to signal that they are woke enough to resist." to buy the latest, in the interest of preserving our planet. However, Nike's medal uniforms have some color.
